Who we are

Adjusted Reality Marketing exists because chiropractors deserve marketing systems built by someone who actually runs a chiropractic practice.

After opening his practice in 2020, Dr. Christopher Winans quickly discovered what many chiropractors experience:

Marketing agencies were expensive, slow to adapt, minimally accommodating and focused only on running ads instead of building long-term growth.

So instead of continuing to rely on outside agencies, he learned to build the systems himself.

What started as solving a problem for his own office became the foundation for Adjusted Reality Marketing.

Like many chiropractors, he grew frustrated with paying thousands of dollars per month to agencies whose main strategy was simply changing ads every few weeks.

That approach might generate leads, but it rarely builds a stable patient pipeline.

He realized chiropractic marketing needed something different.

Our Philosophy

Ads should do more than generate leads.

They should start a relationship.

Every marketing campaign should build:
• authority
• trust
• and a long-term patient pipeline

That’s why our systems focus on audience ownership, not just lead generation.

Marketing With an Exit Strategy

Most practices rely on marketing they do not control.

If the ads stop — the leads stop.

Our goal is to build systems that eventually allow your practice to own its audience and reduce dependence on constant ad spend.

Let us help you build a marketing system that grows your authority in your community and creates a steady flow of new patients.

Dr. Chris practices in Durham, NC. He is a 2019 Graduate of Sherman College of Chiropractic and 50% owner of Bella Vita Chiropractic, where he built and tested the systems he uses for other offices.

Let’s Build Your Marketing System

Fill out the form and we’ll reach out to discuss how our marketing systems can help grow your practice.